Dawa Riley Design Director
With 15+ years of experience in Product Design, I bring 7 years of design leadership and user research, and an IC foundation specializing in innovation, shaping product vision and strategy, building high-impact teams, and delivering design excellence.
My background spans big tech, start ups, Web3, Web2, SAAS, and AI at Shiba Inu, Intercom, CleverCards, Google, McKinsey, Booking.com and top design agencies delivering solutions across consumer, enterprise, data-intensive, and developer applications.
Dawa Riley Design Director
With 15+ years of experience in Product Design, I bring 7 years of design leadership and user research, and an IC foundation specializing in innovation, shaping product vision and strategy, building high-impact teams, and delivering design excellence.
My background spans big tech, start ups, Web3, Web2, SAAS, and AI at Shiba Inu, Intercom, CleverCards, Google, McKinsey, Booking.com and top design agencies delivering solutions across consumer, enterprise, data-intensive, and developer applications.
Dawa Riley Design Director
With 15+ years of experience in Product Design, I bring 7 years of design leadership and user research, and an IC foundation specializing in innovation, shaping product vision and strategy, building high-impact teams, and delivering design excellence.
My background spans big tech, start ups, Web3, Web2, SAAS, and AI at Shiba Inu, Intercom, CleverCards, Google, McKinsey, Booking.com and top design agencies delivering solutions across consumer, enterprise, data-intensive, and developer applications.
In-depth case studies on request 👀
Projects
In-depth case studies on request 👀
Projects
In-depth case studies on request 👀
Projects
Design Director
Shib.io Ecosystem
Design Director
Shib.io Ecosystem
Design Director
Shib.io Ecosystem
Sr Design Manager
Intercom
Sr Design Manager
Intercom
Sr Design Manager
Intercom
Head of Design
CleverCards
Head of Design
CleverCards
Head of Design
CleverCards
Agency Founder
Studio 0x3
Agency Founder
Studio 0x3
Agency Founder
Studio 0x3
Leadership
Leadership
Leadership
Strategy and Vision
Maintianing a birds eye view, and remaining opportunity focussed and aligned wth trends, and business goals to drive high impact initiatives.
01
Strategy and Vision
Maintianing a birds eye view, and remaining opportunity focussed and aligned wth trends, and business goals to drive high impact initiatives.
01
Strategy and Vision
Maintianing a birds eye view, and remaining opportunity focussed and aligned wth trends, and business goals to drive high impact initiatives.
01
Scaling Design Orgs
Proven ability to build, mentor, and grow high-performing design teams across UX, UI, research, and content disciplines, fostering collaboration and continuous improvement.
02
Scaling Design Orgs
Proven ability to build, mentor, and grow high-performing design teams across UX, UI, research, and content disciplines, fostering collaboration and continuous improvement.
02
Scaling Design Orgs
Proven ability to build, mentor, and grow high-performing design teams across UX, UI, research, and content disciplines, fostering collaboration and continuous improvement.
02
End-to-End Design Ownership
Expertise managing full product lifecycles from discovery and strategy through launch and iteration across Web3, Web2, AI, SAAS and consumer platforms.
03
End-to-End Design Ownership
Expertise managing full product lifecycles from discovery and strategy through launch and iteration across Web3, Web2, AI, SAAS and consumer platforms.
03
End-to-End Design Ownership
Expertise managing full product lifecycles from discovery and strategy through launch and iteration across Web3, Web2, AI, SAAS and consumer platforms.
03
Cross-Functional Collaboration
Trusted partner to C-suite, engineering, product, marketing, and data science teams fostering stakeholder alignment and driving shared success.
04
Cross-Functional Collaboration
Trusted partner to C-suite, engineering, product, marketing, and data science teams fostering stakeholder alignment and driving shared success.
04
Cross-Functional Collaboration
Trusted partner to C-suite, engineering, product, marketing, and data science teams fostering stakeholder alignment and driving shared success.
04
Process Innovation
Creator of scalable, unified design systems and design practises that enhance consistency, speed, and quality.
05
Process Innovation
Creator of scalable, unified design systems and design practises that enhance consistency, speed, and quality.
05
Process Innovation
Creator of scalable, unified design systems and design practises that enhance consistency, speed, and quality.
05
Data-Informed, User-Centered
Hands-on leader in user research and data-driven design, advocate of integrating qualitative insights, analytics into the product lifecycle. Scaled research operations, planned and conducted testing to inform and elevate UX.
06
Data-Informed, User-Centered
Hands-on leader in user research and data-driven design, advocate of integrating qualitative insights, analytics into the product lifecycle. Scaled research operations, planned and conducted testing to inform and elevate UX.
06
Data-Informed, User-Centered
Hands-on leader in user research and data-driven design, advocate of integrating qualitative insights, analytics into the product lifecycle. Scaled research operations, planned and conducted testing to inform and elevate UX.
06
Growth Mindset
I have a growth mindset and I'm constantly on the lookout for how to improve product, myself, and a fan of experimentation, receiving feedback and upskilling team members and pushing design to the next level.
07
Growth Mindset
I have a growth mindset and I'm constantly on the lookout for how to improve product, myself, and a fan of experimentation, receiving feedback and upskilling team members and pushing design to the next level.
07
Growth Mindset
I have a growth mindset and I'm constantly on the lookout for how to improve product, myself, and a fan of experimentation, receiving feedback and upskilling team members and pushing design to the next level.
07
Design Director
Shiba Inu
2022 - Present
Sr. Group Design Manager
Intercom/Fin.ai
2022-2023
Head of Product Design
CleverCards
2021
Head of Design
Curve
2020
Head of Design
Hypothes.is
2017
Various IC Roles
Agencies, Big Tech + Startups
2010-2017
Design Director
Shiba Inu
2022 - Present
Sr. Group Design Manager
Intercom/Fin.ai
2022-2023
Head of Product Design
CleverCards
2021
Head of Design
Curve
2020
Head of Design
Hypothes.is
2017
Various IC Roles
Agencies, Big Tech + Startups
2010-2017
Design Director
Shiba Inu
2022 - Present
Sr. Group Design Manager
Intercom/Fin.ai
2022-2023
Head of Product Design
CleverCards
2021
Head of Design
Curve
2020
Head of Design
Hypothes.is
2017
Various IC Roles
Agencies, Big Tech + Startups
2010-2017
What Others Say
Quotes from past colleagues.
What Others Say
Quotes from past colleagues.
What Others Say
Quotes from past colleagues.
You're one of the best hires we made.
Shytoshi Kusama
Shiba Inu Leader
Dawa stood out as the most intelligent and reliable contributor—someone I could trust to navigate complexity, deliver at the highest standard, and inspire others to do the same.
Kaal Dijira
Shiba Inu Co-founder
Collaborating with Dawa at Shiba Inu revealed just how transformative great design leadership can be, she elevated every project and every person she worked with.
Daniel Antcliff
CEO | COO | Blockchain | Crypto | Web3
Dawa is an incredible person, an exceptional designer and a leader across multiple products. Her taste and design decisions were always spot-on. Dawa's initiative, support, and presence were essential - the whole company process wouldn’t have worked at all without her.
Maksym Hedrovych
Sr Product Designer @ Shiba Inu
Dawa has a very unique skill set utilizing both aspects of design and research into one package. She has great presentation skills, is not afraid to ask the tough questions, and is a pleasure to work with!
Kevin Strharsky
Program Manager @ Google
You're one of the best hires we made.
Shytoshi Kusama
Shiba Inu Leader
Dawa stood out as the most intelligent and reliable contributor—someone I could trust to navigate complexity, deliver at the highest standard, and inspire others to do the same.
Kaal Dijira
Shiba Inu Co-founder
Collaborating with Dawa at Shiba Inu revealed just how transformative great design leadership can be, she elevated every project and every person she worked with.
Daniel Antcliff
CEO | COO | Blockchain | Crypto | Web3
Dawa is an incredible person, an exceptional designer and a leader across multiple products. Her taste and design decisions were always spot-on. Dawa's initiative, support, and presence were essential - the whole company process wouldn’t have worked at all without her.
Maksym Hedrovych
Sr Product Designer @ Shiba Inu
Dawa has a very unique skill set utilizing both aspects of design and research into one package. She has great presentation skills, is not afraid to ask the tough questions, and is a pleasure to work with!
Kevin Strharsky
Program Manager @ Google
You're one of the best hires we made.
Shytoshi Kusama
Shiba Inu Leader
Dawa stood out as the most intelligent and reliable contributor—someone I could trust to navigate complexity, deliver at the highest standard, and inspire others to do the same.
Kaal Dijira
Shiba Inu Co-founder
Collaborating with Dawa at Shiba Inu revealed just how transformative great design leadership can be, she elevated every project and every person she worked with.
Daniel Antcliff
CEO | COO | Blockchain | Crypto | Web3
Dawa is an incredible person, an exceptional designer and a leader across multiple products. Her taste and design decisions were always spot-on. Dawa's initiative, support, and presence were essential - the whole company process wouldn’t have worked at all without her.
Maksym Hedrovych
Sr Product Designer @ Shiba Inu
Dawa has a very unique skill set utilizing both aspects of design and research into one package. She has great presentation skills, is not afraid to ask the tough questions, and is a pleasure to work with!
Kevin Strharsky
Program Manager @ Google
You're one of the best hires we made.
Shytoshi Kusama
Shiba Inu Leader
Dawa stood out as the most intelligent and reliable contributor—someone I could trust to navigate complexity, deliver at the highest standard, and inspire others to do the same.
Kaal Dijira
Shiba Inu Co-founder
Collaborating with Dawa at Shiba Inu revealed just how transformative great design leadership can be, she elevated every project and every person she worked with.
Daniel Antcliff
CEO | COO | Blockchain | Crypto | Web3
Dawa is an incredible person, an exceptional designer and a leader across multiple products. Her taste and design decisions were always spot-on. Dawa's initiative, support, and presence were essential - the whole company process wouldn’t have worked at all without her.
Maksym Hedrovych
Sr Product Designer @ Shiba Inu
Dawa has a very unique skill set utilizing both aspects of design and research into one package. She has great presentation skills, is not afraid to ask the tough questions, and is a pleasure to work with!
Kevin Strharsky
Program Manager @ Google